“No one has ever questioned the Reidy Communications line item on our budget. They are an extension of our team and worth every penny.”
Amanda Van Nuys
Vice President of Corporate Marketing, Organic, Inc.

 

Jive is the leading provider of Social Business Software applications for Global 2000 companies and governments. Jive combines social networking software, collaboration software, and community software into the first solution to effectively manage employees, customers, and partners on a unified platform built for tens of thousands of users and millions of page views.
Jive was one of the few emerging enterprise software companies to not only survive but thrive during the economic downturn. Growing 100% and 87% in 2008 and 2009 respectively, Jive was separating itself from smaller competitors financially but not with influencers. And many influencers wanted to pin them with a “survivor” brand rather than the market innovator that they had become.
Reidy started working with Jive in mid-2009, right on the cusp of Jive’s biggest period of product innovation. In the first six months, Reidy led the PR effort through five product launches, the first JiveWorld user conference, new Sequoia funding and its first substantial acquisition. Concurrently, interest in its solutions started to hit an inflection point, with typical 5-figure deals turning into 6- and 7-figure deals, priming the company for a transformational growth period.

 

POP is a leading digital agency that crafts experiences for the web, mobile devices and emerging platforms for Fortune 1000 brands, including Target, Amazon, Microsoft and Epson. Prior to Reidy working with POP, they had never worked with a PR firm nor received any media coverage for their breakthrough work and insight into interactive trends – especially for their mobile work. Leveraging Reidy’s extensive digital experience, the team quickly worked to gain insight into POP’s assets and help POP clarify their position in the cluttered interactive market and carve out a position that aligned with their “special sauce.” After some media coaching, Reidy leveraged its extensive rolodex to quickly secure meaningful coverage -- including two articles in BusinessWeek/Bloomberg, AdAge, MediaPost, ClickZ, Marketing Voices podcast, two contributed articles in ADOTAS and iMediaConnection, and other publications and blogs. Working closely as an extension of POP’s marketing team, Reidy continues to expand its partnership with POP and plans on further elevating this digital agency significantly over the coming months.

 

RPX Corporation is the first defensive patent aggregator. RPX acquires patent rights and provides them as a defensive patent aggregation for an annual membership fee to reduce technology companies' patent risks and costs created by non-practicing entities (NPEs), often referred to as “patent trolls.”
Reidy began working with RPX in September 2008 to help the company prepare for its launch. From Reidy’s experience working for tech companies, it was clear that RPX was launching a truly revolutionary model for dealing with the NPE problem. But Reidy also understood the sensitivity of the “patent troll” issue and that some influencers may be weary to the RPX model.
Launching four weeks after the near financial collapse of 2008, RPX faced not only a tumultuous market, but also an uncertain media landscape that didn’t know whether to see its solution as friend or foe to technology companies. By working with a select group of key influencers, Reidy helped RPX secure significant launch coverage, one of the best tech launches of the fourth quarter of 2008.

 

Past Client Experience
Reidy engages with each of its clients to develop a tailored program designed to help them hit their goals. Below is a look into the not-so-Way Back Machine to look at some of our greatest hits:

Above All Software developed an innovative composite application assembly platform that became one of the most lauded enterprise software products of 2005 and 2006. Reidy was called in to help Above All effectively re-launch the company and solution after an initial high-profile communications strategy failed. Reidy focused on Above All’s early success with the salesforce.com user base that helped Above All break through the industry noise and own the lion’s share of significant coverage on the growing interest in composite applications. And rather than try to compete with the SOA hype, Reidy focused Above All’s energy on communicating how its solutions made an SOA more valuable. At the end of the campaign, Above All was placed in the Leaders quadrant of the first Gartner Composite Application Magic Quadrant.

Autodesk, Inc. is the world's leading design and digital media creation, management, and distribution company. After working at Autodesk for four years, Jen Reidy supported a few different market groups, including the Mechanical Group, BuzzSaw and the Architectural Group. Reidy worked on a variety of programs including Mechanical Partner co-marketing and drove visibility for new products and client projects, including the redesign of the Twin Towers Center.

Care2 is the largest online social network, bringing together socially and environmentally responsible nonprofits, businesses and its million members. Care2 contacted Reidy Communications in the summer of 2007 to help elevate its brand to consumers, advertisers and non profits. Reidy began working with Care2 to build a foundation of references that could speak to the benefits of aligning with Care2. Concurrently, Reidy began building and executing a plan to introduce Care2 to a broad range of business and trade publications. And, within a few months, launched a partnership with Deepak Chopra, mind/body leader and internally recognized spiritual leader.

Catchword Branding develops successful names and brands that allow customers to rapidly build brand equity. Reidy was brought in to help drive visibility for this services firm and help elevate their brand to target audiences. For starters, Reidy conducted a focus group, talking with current and previous clients about how Catchword positions itself - this information was critical to help the firm use messages that resonate with its target audience. Next, Reidy built a targeted media campaign focusing on local business and trade press. Because Catchword’s clients were un-willing to go on the record, Reidy focused on positioning Catchword executives as “industry experts” available for naming and branding issues. Through this approach, Reidy secured several articles in the Oakland Tribune and top trade magazines.

Health Integrated, Inc. is a privately-held health management company that helps people - particularly long term care patients - navigate the healthcare process and make more informed healthcare decisions. As a result, healthcare economics, quality of life and clinical outcomes are all improved. Reidy was brought in to develop corporate messages and positioning. Specifically, Reidy built an awareness campaign that positioned Health Integrated as a thought leader as it tackled some of the most challenging healthcare issues including post-Katrina long-term patient care and care for disabled military.

Interwoven is a global leader in content management solutions. For over 10 years, Interwoven has been a recognized leader in the broad Enterprise Content Management market. In 2006, the company attempted to break out on its own by focusing on the intersection of content management and interactive marketing. But Interwoven’s new story was widely misunderstood leaving many press, analysts, and long-time customers confused about its future. While competitors were being swallowed up by the likes of IBM, Microsoft, and Oracle, Interwoven needed a new communications strategy to help it execute on its long term strategic plan.

Reidy began working with Interwoven at the end of 2006 to help the company turn around the communications program. Within six months of working with the new CMO and VP of Marketing, Reidy helped launch the most significant communications strategy in the company’s history. Key to the success of the strategy was Reidy’s inside knowledge on how to integrate Interwoven into the now exploding interactive marketing space. By leveraging untapped alliances with a number of the largest interactive ad agencies, Interwoven has been able to ride the shoulders of industry leaders to create opportunities and awareness for its new solutions.

Kabira provides high performance transaction processing software for large, global companies. Reidy was asked to help Kabira launch a new software strategy after a legacy of building one-off custom transaction processing solutions for the likes of Visa, France Telecom and others. Reidy built communications strategies for Kabira’s new financial services and telecom practices to clarify Kabira’s new position and value. Reidy also helped introduce Kabira to the industry analyst community that existed outside of Gartner, who Kabira had worked with exclusively for 10 years.While transaction processing had fallen off the coverage map at almost every IT publication, Reidy was able to leverage a few strategic customer statements as well as in-depth Kabira executive interviews to secure some of the most significant coverage Kabira had secured in years.

Mayfield provides Venture Capital with Impact and creates next-generation technology companies in communications and enterprise software. Reidy started working with Mayfield in December 2001, after the dot.com world fully imploded and markets corrected. Reidy worked with partners to help develop each of their thought-leadership platforms that aligned with their areas of focus/expertise. Reidy was able to secure regular commentary in trade and business publications.

Neoforma helped pioneer the effort to push paper-based hospitals on to the Internet. In 2002, Neoforma had survived the market implosion but negative perceptions lingered because of the company’s “dot-com poster-child” status during the tech boom. Reidy stepped in and immediately helped Neoforma restructure its PR program to be more proactive, to target more influencers, and to be less defensive of its “dot-com survivor” brand. The new program focused on communicating consistent hospital benefits, one of the hidden gems of the company. Reidy helped build a customer reference program and bridge new relationships with press and analysts around the proof points uncovered in client engagements. Working with the Neoforma marketing team and customers, Reidy helped expand overall coverage and awareness for Neoforma in a relatively short period of time. Reidy also recommended and implemented a thought-leadership campaign to tie Neoforma's supply chain management messages to larger industry themes to help the company communicate with C-level decision makers.

newScale, Inc. is the leader in Service Catalog and Service Portfolio Management software solutions for Global 2000 companies.

Reidy helped newScale secure coverage of targeted customer successes, and build a customer reference program to leverage its impressive customer list. Reidy also helped implement a blog strategy for newScale’s founder to communicate regularly and to link to other active service catalog and IT management oriented blogs.

Onyx Software is a global supplier of customer relationship management (CRM) software. In 2002, Reidy became Onyx’s seventh PR firm in five years. Seeing little impact from past activities, the executive staff put little faith in PR. But Reidy saw the many untapped assets within the Onyx story, and executed on many opportunities to help Onyx distinguish themselves from competitors. Within 90 days, Reidy revitalized the Onyx story line and the program, and within six months success of the new PR and AR program was evident through a six fold increase in coverage and a critical improvement in quality of articles and analyst reports.

Optessa is an emerging leader in scheduling and sequencing for high volume manufacturers. Reidy is helping Optessa launch its awareness campaign to automotive manufacturers - a trick in itself. In an industry where customer references are often difficult to come by, Reidy has developed specific programs for Optessa and its automotive OEM clients to secure the customer endorsement necessary for a successful launch.

Reidy is helping Optessa tackle another significant challenge: the supply chain management (SCM) market, once the darling of the IT press community has lacked credibility and innovation since 2001. Reidy has developed strategies to secure a rolling thunder set of coverage to help build momentum first for the company and help light a fire under broader industry coverage for Optessa’s innovations.

Organic is a leading digital communications agency that uses a consumer-empathy-based approach, combined with a holistic view of the digital landscape, to design and build exceptional interactive experiences that effectively engage and persuade customers. Organic works with Fortune 1000 brands including Chrysler LLC, Bank of America and Best Buy/GeekSquad. Founded in 1993, Organic has offices in Detroit, Los Angeles, New York, San Francisco, and Toronto. Adweek ranked Organic as the number one interactive agency in their 2007 interactive agency report card.

Reidy started working with Organic in December 2003 and at that time the reaction from all press (post dot.com) was “Are they still around?” Initially Reidy worked to introduce Organic to trade publications highlighting new hires and client launches. As Organic gained awareness, Reidy developed a thought-leadership campaign (as part of its larger comprehensive program) that elevated Organic and aligned it with some of the larger more sought-after firms at the time. Reidy closely worked with the Vice President of Corporate Marketing to ensure that marketing and PR worked closely together across the entire organization and leveraged all marketing initiatives, speaking, events, sponsorship, aggressive analyst relations, etc. Organic’s business blossomed and at the same time, the Reidy team was increasingly successful securing a “Questions For.” Wall Street Journal profile of the CEO, Mark Kingdon, and today is regularly is covered in the NYT, LA Times, WSJ, as well as top trade publications, AdAge and AdWeek.

One unique highlights of working with Organic was our ability to measure (down to the number of clicks) the success of PR, during the Jeep “Way Beyond Trail” launch. This online Organic/Chrysler campaign relied 100% on Reidy Communications PR support and was able to drive an impressive number of click-throughs — significant measurable success that both clients were pleased with.

OutSystems markets a solution that completely re-engineers the process of developing, deploying, and maintaining enterprise applications. Reidy launched OutSystems into the US market securing significant coverage in application development-focused press.

In addition, Reidy executed an analyst relations program to introduce OutSystems to key influencers. Leveraging long-held analyst relationships, Reidy was able to secure several introductory briefings that resulted in positive analyst reports.

Plumtree Software, now part of BEA, was well-established as the portal thought leader. Reidy worked with Plumtree on a project as the company looked to launch a new go-to-market strategy. Reidy helped organize a set of strategic analyst auditing sessions to counsel the company through the decision process. Reidy also worked to match top customer references with industry analysts to validate the migrating Plumtree strategy.

Rogue Wave Software has been the leader in enterprise C++ development for almost two decades. The C++ language remains a common choice today for new application development and there is a significant base of assets written in C++ that are productively running businesses, particularly among mission critical applications with very high performance requirements. Reidy is helping Rogue Wave re-establish awareness for the company and for the relevance of C++ development with multicore computing, integrated development, and revitalizing IT assets across platforms.

Vitria provides business process integration (BPI) solutions, and pioneered the use of Business Process Management (BPM) and Enterprise Application Integration (EAI) tools. Reidy worked on a project to help the company launch a number of new solutions as well as secure award and speaking opportunities.

Team Experience
The core Reidy Communications team has worked with some of the most recognizable names in the enterprise software and financial services industries. Below is a list of companies that Reidy Communications has experience with.