Building a PR Strategy that Works for You
What’s the answer?
"How do we get more exposure than our competitor?" "How do we get that guy to start writing about us?" "How do we 'turn up the volume?’" We bet that you’ve been asked those questions or even asked them yourself.
We tend to start with different questions: Who are your decision makers? What are they reading? What messages do they want to hear? How does PR fit in with your marketing mix? Is the story you want to tell relevant to your targets? Is now the time to lay make a big splash or lay low? Are you competing in the right industry matrix and exactly how magic is that quadrant?
Reidy Communications was built with the philosophy of putting maximum brain power on each account team. We’re here to ask the hard questions, and we’ll help find the right solution that works for you.
Nothing is Ever Good Enough for Us
In building a client strategy, we start with the basic fundamentals of PR and then tear them apart to see how we can get the best results. We look at your market dynamics to understand where to push and where to pull. We also examine what leverage we need to get you to the promised land.
Managing brick walls is our specialty. Too many PR programs stall when they hit barriers or, worse, spend time and energy trying to bust through. We look for the way around, over or under or, better yet, understanding why the wall is there. In many cases, we’re there to give you the ugly truth so we can move onwards and upwards.
Of Industry Watering Holes and Best Practice Shelf Life
The landscape of press, Bloggers, analysts, and other industry influencers is changing in a way few people could have expected 10 years or even 10 months ago. The traditional media structures are being torn down and rebuilt in front of our eyes.
But meanwhile, the behavior of your customers, prospects and investors hasn’t changed that much; they still require industry "watering holes" where they are influenced by experts and peers. It’s your agency’s responsibility to work with the communications avenues that best reach your key audiences.
Yet, if you’re reading this page, it’s probably because you’ve worked with an agency that is still clutching its trusty, dusty account playbook from 1998. Chances are you’ve been handed a cookie-cutter program that looks an awful lot like what are doing for their other 30+ clients. The fact is, PR best practices don’t last forever, and you need a well-rounded team who is listening to and talking with your influencers every day.
That’s what makes us unique-the ability, desire and focus to monitor your market for shifts in news cycles, trends and media contacts. Each team member has the capability to rapidly adjust your strategy and tactics to account for these changes. Heck, we’ll create a new best practice if that’s what’s
